The Content That Parents Value Most in Apps
Parents today are busier than ever, and the apps they use need to provide real value – quickly, efficiently, and in a way that enhances their daily lives. From chore management to financial education, parenting apps have the potential to be game-changers. But what exactly makes in-app content resonate with parents? What do they truly find useful?
To answer these questions, we reached out to industry thought leaders and parenting experts. We asked them: “What’s one piece of advice you would give to app developers creating content for parents? What kind of content resonates most with you, and why is it valuable?”
Their insights reveal the most impactful types of content that help parents stay organized, make informed decisions, and create a positive home environment. Whether you’re an app developer looking to optimize your content strategy or a parent searching for the best digital tools, this expert roundup will give you the guidance you need.
- Keep It Simple and Practical
- Focus on Practicality and Ease of Use
- Build Apps With Interactive Tools
- Think About Different Stages of Parenting
- Help Parents Make Smarter Decisions
- Encourage Real-World Application
- Ensure Content Is Inclusive of All Families
Keep It Simple and Practical
When creating content for parents, keep it simple and practical. Parents, like me, need content that helps us solve problems quickly. Tips, guides, or real-life examples work well. For instance, when I read a product review or parenting tip, I want to know exactly how it’s going to make my life easier. Think of it like this: if a mobile app is aimed at helping parents organize their day, I want to see content that shows me step-by-step how the app fits into my routine. Show me real benefits, not just features.
Relatable content is key. Parents connect with real stories, struggles, and solutions. Avoid fluff and focus on the value. Whether it’s a time-saving tip or a parenting hack, I want to know how it applies to my life. That’s what sticks with me and makes me trust a brand. Keep it clear, helpful, and aligned with real needs – parents appreciate it.
Natalia Lavrenenko, UGC manager/Marketing manager, Rathly
Focus on Practicality and Ease of Use
As a parent who has explored various apps, the one piece of advice I would give to app developers creating content for parents is to focus on practicality and ease of use. Parents are often short on time and need tools that are intuitive and quickly solve their problems. Whether it’s an app for tracking milestones, managing schedules, or finding educational activities, simplicity and functionality are key.
The kind of content that resonates most with me is actionable and reliable information. For example, apps that provide developmental tips, parenting advice from experts, or even quick, healthy recipes are incredibly valuable. This type of content helps me feel more confident and informed in my parenting decisions. It’s valuable because it saves time, reduces stress, and ultimately contributes to the well-being of both the parents and the children.
Vishal Shah, Sr. Technical Consultant, WPWeb Infotech
Build Apps With Interactive Tools
App developers who target parents should build apps with interactive tools and customizable options. When apps let parents adjust content according to their child’s development level, they become essential tools for parents.
Parents find tailored guidance more useful than basic advice that does not consider their child’s development stage. When apps let parents set their child’s developmental stages and receive age-specific tips, users tend to use them 40% more. When you create content that matches parents’ needs, they will use the app more often and find it valuable.
Zarina Bahadur, CEO and Founder, 123 Baby Box
Think About Different Stages of Parenting
One big tip for app developers making content for parents is to think about the different stages of parenting. Parenting changes as kids grow, and parents need different things at each stage. For example, new parents often need support and simple tools to help them take care of their baby. Parents with older kids might want advice on things like screen time, friendships, or school. Making content that fits these different stages can really help.
The content I find most helpful is personalized and easy to use. I like when an app seems to understand what I need right now and gives me advice or tools that match my family’s situation. It’s even better when the app can grow with us, offering new ideas as my kids get older. This makes the app feel more useful and keeps me coming back to it.
Piotr Zabula, CEO, Cropink.com
Help Parents Make Smarter Decisions
Parent-focused content helps them make smarter decisions across changing situations and everyday life. An app that tracks regular tasks and adjusts the schedule according to updates can predict daily routines and cut down on planning time. A tool that detects regular swim lesson times sends automatic reminders and populates tasks in advance saves parents 15 to 20 minutes daily. These features help parents receive assistance during everyday tasks and sudden changes in their schedule.
Developers can enhance their predictive content by tailoring it to match user actions and preferences. The system learns user preferences to suggest favorite dinner recipes directly from past app usage. This personalized approach provides helpful assistance while showing users they are understood. The app displays how many hours users saved during the current month to make them feel better about their experience.
Benjamin Tom, Digital Marketing Expert and Utility Specialist, Electricity Monster
Encourage Real-World Application
Encourage real-world application through the content provided in the app. Content should not only be engaging but also applicable outside the digital world. Features that suggest offline activities or parent-child interaction are a plus. This approach helps translate virtual learning into real-world skills. Parents will appreciate content that extends the value of the app into everyday life. I’m particularly impressed with content that integrates parenting with mindfulness practices. Such content helps me connect better with my child and manage stress. It’s valuable because it promotes a healthy lifestyle that benefits the entire family. I seek out apps that provide strategies for calm and focused parenting. These tools are crucial in maintaining a peaceful and happy home environment.
Sahil Kakkar, CEO & Founder, RankWatch
Ensure Content Is Inclusive of All Families
Ensure your content is inclusive of all family types and dynamics. Developers should represent diverse backgrounds to connect with a broad audience. Inclusivity in apps promotes acceptance and understanding among users. It’s important for parents and children to see themselves reflected in the media they consume. This approach fosters a sense of belonging and community.
I find that content emphasizing emotional intelligence development is extremely valuable. It teaches parents how to nurture empathy and resilience in their children. Such topics are not only educational but also crucial for child development. I value this content because it helps me raise well-rounded individuals. Understanding emotional intelligence is key to effective parenting.
Jason Hennessey, CEO, Hennessey Digital
Crafting Meaningful Content That Parents Trust
From simplicity and practicality to inclusivity and real-world application, the insights shared by our experts highlight the core elements that make in-app content truly valuable for parents. Apps that offer interactive tools, personalized guidance, and features that align with different parenting stages are the ones that parents return to time and time again.
For developers, the key takeaway is clear: content should be actionable, intuitive, and designed with real-life parenting challenges in mind. Whether it’s helping parents manage chores, track developmental milestones, or promote emotional intelligence, the best apps don’t just provide information—they make parenting easier, more efficient, and more rewarding.
As digital tools continue to evolve, one thing remains constant: parents will always prioritize apps that genuinely support them in raising responsible, well-rounded children. If you’re building a parenting app, take these insights to heart and create content that truly makes a difference.
Which of these expert insights resonated with you the most? Let us know in the comments!
